We are two sisters_
LOROETU is a new brand established in Milan in 2010 which aims to create authentic and intentionally simple silver 925 jewels with a freshly refined design. LOROETU creations are expression of an artistic universe where the balanced linearity of shapes conveys universal messages – the latter often physically engraved on the former. They are labelled gioielli ribelli -rebel jewels- because they have a voice and bear opinions of their own, often suggesting alternative thinking. They open up one’s imagination and emotional response by carrying statements of awareness which reacquaint humanity with universal values, where the nature is the main character.
The creative and the executive team is composed by Monica Pria – creative director, goldsmith / metal designer- Sabrina Pria - designer and creative manager. For the brand launch, Alberto Tandoi - advertising executive with two decades of experience - designed the logo and created the unique packaging which complements Loroetu creations. Alberto is well known for his sweetly provocative advertising campaign for Muller “Fate l’amore con il sapore” (trans: Make love with Flavours). LOROETU Jewellery stands for harmonious synergies to create a unique communication style for a fresh, adventurous and and re-energised Made in Italy brand.